Always the conundrum. You need to do some product research but there’s very little in the way of online advice. Making a mistake online can be costly but let’s be real, there some really basic steps you can take to protect yourself. Let’s go over three of the most important and consequently, they all relate to the same thing. Trust. How do you trust that you are buying something that is legitimate.
1. Are they located where they say they are located? Simple enough, go on their website. Where is their mailing address? Does the company CEO have a LinkedIn profile where you can confirm his or her location? Well, bam. You got this down.
2. And on that note, do they list the name of the company owners? Well, here you might actually be able to do some research. Maybe they worked for some cool places or maybe their LinkedIn is filled out or Facebook seems active. A great way to figure out if the people who actually run the place are trustworthy.
3. Whats next? Call them. Ask them questions. If they don’t want to answer them or never pick up it’s probably a good indication your time is better spent elsewhere. Makes sense?
Lastly remember, some businesses just don’t lend themselves to online reviews well. Maybe the product isn’t talked about all that much or maybe the people buying/using it choose to be private about it. Makes sense. So, in this case it’s up to you to make the wise decision.
All the best!